Title
Assessing a social marketing campaign on wildlife conservation in Nam Et-Phou Louey National Protected Area
Author(s)
Santi Saypanya
Published
2018
Abstract
Implications of social network size and perhaps interpersonal communication
need to be better understood to increase effectiveness of future conservation initiatives
in NEPL NPA. Such conservation initiatives should involve employing SMC
alternatives, such as engaging entire communities in reporting-poaching,
supplementing cognitive with technical approaches to reduce poaching, and fostering
alternative pro-conservation behaviors that improve people’s socio-economic
situations and thus alleviate poaching pressures.
Keywords
social marketing, strategy, law enforcement, tigers, Nam Et-Phou Louey, NEPL
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